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Smirnoff And Baileys Case Studies: Gender-Specific Brand Positioning
Datamonitor, Aug 2004, Pages: 14
This report on Smirnoff and Baileys forms part of our case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.
Reasons to Purchase
Gain insight into the methods used by important industry players to give them a competitive edge
Identify specific areas for operational improvements
Capitalize on the knowledge of experienced companies when entering a new niche or market
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