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Online Publishing Focus On Newspapers
eMarketer, Sep 2005, Pages: 22
Attention: Advertising Agencies, Marketers, Publishers, ISPs, Content Creators and Aggregators, Advertisers, Retailers and Researchers.
Online publishers are posting consistently strong — indeed, extraordinary — financial results. Among the strongest are the online operations of traditional newspapers.
Online newspaper publishers saw revenues zoom 38% in 2004, and first-half performance signals similar gains this year. Online newspapers, in other words, grew faster than the overall online ad market last year, which grew 32.5% in 2004, and are on a pace to do it again in 2005.
A key question, of course, is how long these growth rates can be maintained. To find out, read the new Online Publishing report.
The Online Publishing report focuses on online newspaper publishers, with comparative data for two other publishing sectors: verticals such as Cnet and iVillage, and portals.
Key questions the 'Online Publishing' report addresses:
- How long can the current pace be maintained?
- What will drive growth for the online newspaper industry going forward?
- How do newspapers compare with verticals and other online publishers?
- Who is reading online newspapers?
- Who are the biggest players in online publishing? Who is logging the fastest growth?
- And many more…
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