This report covers the vegetables market in China. The vegetables market is the largest sector of the retail food market in China, yet barely affected by the development of new retail formats.
...Although China's fruit and vegetable market is the largest sector in the country's retail food market, it remains one of the last to be affected by the development of new retail formats in the mainland market. The vast majority of fruit and vegetable sales continue to take place at free wet markets in designated open areas or on streets. Here, local farmers supply produce direct from the field to the end consumer. China's retail vegetable markets do not only sell to individual consumers. Many also supply to institutions and companies, such as restaurants. In these instances, fruit and vegetable retail markets are effectively serving as wholesale traders especially since some fruit and vegetable wholesalers also sell retail. With conventional definitions blurred thus, this report does not attempt to differentiate between wholesale and retail sales, since doing so would make little sense in terms of how the market is structured. ...'
