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Viewing report
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Romanian TV Sets Market (With Perceptual Maps) - 2005
Compass Consulting, March 2005, Pages: 29
The Romanian Television Sets 2005 report provides 2004 year-end market data. The report gives an instant overview of the Romanian TV sets market, and covers
- TV: diagonal 45 – 52 cm
- TV: diagonal 52 – 72 cm
- TV: diagonal 72 cm and larger
Also included in the report is the following:
Executive Summary: Presentation of the total TV sets market, consumption and the degree of endowment of the Romanian households with these products, considerations about total consumption in 2004, production, generic barriers, retail market and distribution.
The present situation of the TV sets market
- Lifestyle and demography
Detailed presentation by countries/quantities/values of
- Imports
- Exports
- Domestic production
Market-Entry Strategies adopted by the main players on the TV sets market
Perceptual Maps for TV sets (20-21 inches & 29-32 inches)
Brand Frequency in the main household appliances retail chains
Distribution channels
Evaluation of Promotional Activities
Market size is based on the data provided by the Romanian National Institute of Statistics and the Romanian Trade Promotion Center.
The data is supplied in both graphical and tabular format for ease of interpretation and analysis. Romanian TV sets market 2005 forms part of our Exploratory Marketing Research for Categories of household appliances (refrigerators, fridge-freezers, washing machines, vacuum cleaner, microwave ovens) & televisions (with 20-21 inches and 29-32 inches diagonals).
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