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PC-TV Tuners: Multimedia PCs' Preemptive Strike To Control The Emerging Digital Living Room

In-Stat/MDR, July 2005, Pages: 103


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A Race Among Pay-TV, Consumer Electronics And PCs Favors PCs:* Free-to-Air TV provides "content" that bypasses pay-tv services
* PC-TV Products also enable "capturing" video from other sources
* Broadband connections enable continual updating of software
* PCs naturally connect to in-home networks and large storage systems
* PC-TV Tuners can be used to provide HDTV PVRs without any monthly fees

Digital Terrestrial TV services will reshape the PC-TV market. DTT PC-TV Tuner products will need to be country-specific, and be upgraded in step as local DTT services evolve in each region. This will cause a shake out in the market.

* Microsoft's Media Center Edition and Longhorn OS will drive sales
* Intel's Dual Core Microprocessors and PCI Express Bus help, too!
* Apple Computer's Emerging Intel-Based Macintoshes also help
* Pay-TV services will eventually be available on multimedia PCs

We expect the worldwide retail value of all PC-TV Tuner Products to ramp up as Digital Terrestrial products gain momentum, and dual tuner products become popular to support Personal Video Recorder functions. By 2009, our forecast model predicts a worldwide retail value of US$ 3.7 Billion, with a Compound Annual Growth Rate of 42.6 %.





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