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Advertising Production & Services in the US
IBISWorld, Aug 2009, Pages: 27
This industry comprises establishments primarily engaged in providing advertising services which includes promotional materials, such as keychains, magnets, pens etc., distribution services, as well as sign lettering and painting and window dressing services. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Introduction
Promoting Growth
The profit margin for this growing industry is high even with a low concentration, and labor intensity. The industry is stamped with on-going industry competition, as well as from product suppliers direct to industry clients and cheaper imports. Technological changes that have been focusing on operational efficiencies and methods to create an edge for self promotion will increase industry globalization in the future.
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