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Search Enter keywords, a title or a report id number below. In All Categories --------------------- Telecom & Computing Business & Finance Mfg & Construction Pharma & Healthcare Consumer & Retail Gov & Public Sector Energy & Transport Country Reports Company Reports --------------------- Transcripts Advanced      Select a currency for use throughout the site Australia Dollars Canada Dollars Euro Japan Yen Sweden Kroner Switzerland Francs UK Pounds US Dollars Viewing report Order by Fax Printer Friendly PDF Brochure Send to Friend Enquire before Buying Electronic Hard Copy Consumer Communications in the United States 2007 Mintel, May 2007, Pages: 116   Description     Table of Contents     Companies Mentioned        Enquire before Buying    Send to a Friend   This report provides a comparative examination of non-PC-based consumer communications, including landlines, cellular telephones, and television service. Triple-play offers (telephone, internet and cable service all on one bill) are examined within this context. We find that these offers herald increasing commoditization in the market, as communications providers consolidate on a corporate and technological level. As a result, strategies that focus on avoiding commoditization are a central theme of the report. This report provides a thorough summary of industry happenings as well as insights necessary to make strategic decisions in the communications market. The report also provides the data necessary to identify and target receptive demographics, offer new products and services that take advantages of growth trends, and reach underserved groups more quickly and effectively. We address a number of issues and developments that will change the shape of the communications industry in the next few years: - The rise of triple-play offers and how consumers are responding - Growth areas that remain for cellular service - Prevalent trends in communications advertising, and how to differentiate marketing - Consumer interest in “pull” advertising, which entices consumers to view advertising voluntarily on cell phones, online or via DVR - Building brand loyalty among younger communications consumers - Knowing which consumers use which media, and why - Consumer communications is defined to include television, telephone, and instant messaging services for home, personal, business and entertainment purposes. Customers who bought this item also bought From Triple-Plap To Quad-Play: Strategies, Business Models, And Best Practices Regional - Digital Media - Triple Play & IPTV - Americas - 2007 North American Triple Play Outlook Canada - Convergence - Triple Play & Digital TV Triple Play: Building the converged network for IP, VoIP and IPTV Attitudes and Behavior of Males 18-24 in the United States 2007 Denmark - Convergence - Triple Play & Digital TV Germany - Convergence - Triple Play & Digital TV Finland - Convergence - Triple Play & Digital TV Sweden - Convergence - Triple Play & Digital TV Television Subscription Services in the United States Regional - Digital Media - Triple Play & IPTV - Asia Pacific - 2006

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