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How Adult Day Centers Are Marketing Their Programs & Services
Managed Care Information Center, Nov 2005, Pages: 66
Marketing your adult day care center can significantly increase awareness and boost census. The problem, however, is adult day centers are often strapped for additional funds to advertise their programs or are unable to identify the most effective ways to market the uniqueness of their center. And with more adult day centers popping up throughout the country, many are struggling to distinguish their program from the rest.
Budget and time constraints, the negative stigma of adult day services and finding new ways to market the uniqueness of individual centers are among the biggest obstacles faced by those in charge of marketing adult day programs today, according to participants in an exclusive Adult Day Services Letter marketing survey.
However, there are ways that adult day executives can incorporate effective marketing and outreach strategies into the day-to-day tasks of their employees and still manage to stay under budget.
This comprehensive report explores current national marketing trends, tips and how-to’s for launching a marketing campaign, examples and innovative marketing strategies used by adult day centers, ways to host a successful fund raiser and additional professional resources and contact information.
This report will allow your adult day staff to learn how to overcome budgeting obstacles, how to create an affordable Web site, how to network with national associations, how to benefit from a consultant, how others have used unique marketing and fundraising methods and more.
By reading this report, you will learn that there is a common ground that most adult day service centers across the United States share: the same concerns, the same problems and the same opportunities to better themselves and grow. Efficient and creative marketing does not have to be expensive, tedious or exhausting. “How Adult Day Centers Are Marketing Their Programs and Services” will show you why.
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