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Global Market Review of Lingerie and Intimate Apparel - Forecasts to 2014 (2008 Edition)
just-style, Jan 2008, Pages: 59
This latest edition of just-style global lingerie report considers the state of the industry worldwide at a time of intense company turmoil.
The first edition suggested that the lingerie product group was one of the most fiercely contested areas of clothing, with a multitude of genuinely international brands, competing with some big-hitting private-label retailers. The second edition showed the beginnings of genuine strategic change in the positioning of major brands and own label retailers.
Over the last three years, growth in this crowded market has seen sluggish - rising in value by only 2.6% - and we have seen a number of major players re-assess their market positions.
This third edition report reviews lingerie and intimate apparel worldwide, providing another insightful analysis of the industry, including:
Market definitions
The historical and current market, 2004-2007
Market forecasts, 2007-2014
Branding, pricing and costing
Key industry events
An in-depth interview with the editor of Lingerie Buyer magazine
The major companies and brands, including Sara Lee, VF Intimates, Warnaco and Triumph
Report coverage:
Chapter 1 takes the form of an executive summary, with chapter 2 providing an introduction.
In Chapter 3, the lingerie product sector is reviewed and redefined. This is important because of the accelerating polarisation of the market in the developed world between 'desirable' garments and the 'value' end of the market.
Chapter 4 looks at the total global lingerie market 2004 through 2007. The fundamental marketing issue in the lingerie business is no longer the battle for share that used to take place between global brands and retailers' own labels around the world. The burning issue now is whether, if they have the will, skills and money to compete in the developing world.
Looking forward, chapter 5 looks at where in the world we will see monetary growth in the lingerie industry, providing forecasts to 2014 by region and garment type.
In chapter 6, brands and own label price points and price structures are reviewed. The lingerie industry is composed of national and international own label retailers, global and regional lingerie brands, and is supplied by manufacturers now almost entirely from lower-cost countries, whose names are unknown to the consumer, but important to the industry.
Moving on from economics, chapter 7 addresses the major industry events that have happened in the last two years, and poses the questions ""is it the end of the road for the portfolio lingerie brand?"" and ""what concepts will drive the industry forward?"".
To help shed light on this, we conducted an in-depth interview with the editor of Lingerie Buyer magazine, as outlined in chapter 8. This chapter also looks at opinions of the writer himself and industry insiders.
Finally, in chapter 9, we look at how this apparel sector is likely to face new key issues and develop in the future.
Product samples
Global Market Review of Lingerie and Intimate Apparel Sample
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