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Digital Radio: Turning Up the Volume on Satellite and Terrestrial Radio Adoption Product Image

Digital Radio: Turning Up the Volume on Satellite and Terrestrial Radio Adoption

  • Published: December 2005
  • 42 pages
  • In-Stat/MDR

FEATURED COMPANIES

  • Frontier Silicon
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Worldwide, the combined market of both digital satellite and terrestrial radio will grow from approximately 5 million unit shipments in 2004 to 22 million unit shipments in 2009. The primary drivers for this growth will be new and compelling content, data services, price erosion for digital radio receivers, and digital radio provider partnerships with new car manufacturers.

In the US, satellite radio is driving the digital radio market. In other markets, most notably in the UK, terrestrial digital audio broadcasting is driving it. The launch of Digital Multimedia Broadcast (DMB) services in Japan and Korea, along with increased promotional activity in Singapore, Australia and Taiwan over the next year, will drive digital radio shipments in Asia.

This recent report found the following:

Roughly 600 US AM and FM stations will broadcast in HD Radio technology by the end of 2005.
The two US satellite radio providers have reported significant subscriber numbers; XM is on track to report over 6 million subscribers by the end of 2005, while Sirius will reach over 3 million subscribers.

Commercial-free radio ranks as the top reason for purchasing a satellite radio, READ MORE >

Executive Summary

Methodology
- Technology Adoption Panel (TAP) Survey

Digital Audio Broadcasting

-HD Radio

International Expansion
- Eureka 147
- ISDB-T
- S-DARS
- DMB

Advanced Digital Radio Features
- Telematics
- EPG
- Multichannel Sound
- Tomorrow Radio

Digital Radio in Europe
- Dynamics by Country

UK

Germany

Denmark

Others

Belgium

Switzerland

Spain
- Forecast

Digital Radio in Asia
- Dynamics by Country
Singapore

Korea
Japan
China
Others
- WorldSpace
- Forecast

Digital Radio in the America
- Dynamics by Country

Canada

Satellite

Terrestrial
- US

Satellite
Terrestrial
- Brazil
- Digital Radio Feature Comparison

Signal

Cost

Programming
- Forecast

US Consumer Survey Results
- Radio Listening Environment, Home vs. Car
- Digital Radio Familiarity
- Reasons for Owning or Not Owning a Satellite Radio Receiver
- Interest in Digital Radio Features
- Purchase Influencers

Digital Radio ICs
- Integration Trends
- IC Suppliers

Frontier Silicon

Philips

Silicon Labs

STMicroelectronics

Texas Instruments

Others

List of Tables

Table 1. Digital Radio Market in Europe

Table 2. Digital Radio Market in Asia 20

Table 3. Satellite Radio Provider and Car Manufacturer Relationships . 23

Table 4. US Markets with the Most Digital Radio Stations 24

Table 5. US Satellite Radio Subscribers (in Thousands)

Table 6. Digital Radio Market in the Americas

Table 7. Reasons for Purchasing a Satellite Radio (Multiple Responses Allowed)

Table 8. Reasons for Not Owning a Satellite Radio (Multiple Responses Allowed)

Table 9. Interest in Digital Radio Features (Multiple Responses Allowed)

Table 10. Eureka 147 DAB Radio Bill of Materials

Table 11. iBiquity HD Radio Bill of Materials

List of Figures

Figure 1. Worldwide Digital Radio Market (Units in Thousands)

Figure 2. Hours of Radio Listening per Week

Figure 3. Familiarity with Digital Radio

Figure 4. Interest in Buying a Digital Radio

Figure 5. Amount Willing to Pay for a Digital Radio

Figure 6. Satellite Radio Influence Over Car Purchase

Figure 7. Price Willing to Pay for Digital Radio as a Car Option

Figure 8. AM Stations Broadcasting Digitally Before Paying for a Digital Radio

Figure 9. Public Radio Listeners

Figure 10. Willingness to Buy an HD Radio If You Could Receive More Channels of Public Radio Than Available on FM Today
Eureka 147,HD radio,DAB,Sirius,"digital radio",XM

Digital radio is the general term for audio services that are broadcasted in a digital format on either a satellite platform, or a terrestrial platform, such as Digital Audio Broadcasting (DAB).

The growth in satellite radio adoption is driving digital radio shipments in the US. In other regions, most notably in the UK, the growth in terrestrial DAB adoption is driving digital radio shipments. The launch of Digital Multimedia Broadcast (DMB) services in Japan and Korea, along with increased promotional activity in Singapore, Australia and Taiwan, will drive digital radio shipments in Asia.

This latest report, "Digital Radio: Turning Up the Volume on Satellite and Terrestrial Radio Adoption" contains five-year unit shipments, ASP, and revenue forecasts for digital terrestrial and digital satellite radios (including DMB receivers that are not integrated into mobile phones). The forecasts are provided for the Americas, Europe, and Asia. A US satellite radio subscriber forecast and digital radio Bill of Materials are also included.

- Frontier Silicon
- Philips
- Silicon Labs
- STMicroelectronics
- Texas Instruments
- Others

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