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Digital Radio: Turning Up the Volume on Satellite and Terrestrial Radio Adoption
- ID: 312516
- December 2005
- 42 pages
Worldwide, the combined market of both digital satellite and terrestrial radio will grow from approximately 5 million unit shipments in 2004 to 22 million unit shipments in 2009. The primary drivers for this growth will be new and compelling content, data services, price erosion for digital radio receivers, and digital radio provider partnerships with new car manufacturers.
In the US, satellite radio is driving the digital radio market. In other markets, most notably in the UK, terrestrial digital audio broadcasting is driving it. The launch of Digital Multimedia Broadcast (DMB) services in Japan and Korea, along with increased promotional activity in Singapore, Australia and Taiwan over the next year, will drive digital radio shipments in Asia.
This recent report found the following:
Roughly 600 US AM and FM stations will broadcast in HD Radio technology by the end of 2005.
The two US satellite radio providers have reported significant subscriber numbers; XM is on track to report over 6 million subscribers by the end of 2005, while Sirius will reach over 3 million subscribers.
Commercial-free radio ranks as the top reason for purchasing a satellite radio, with 54% of surveyed satellite radio owners citing it.
"Digital Radio: Turning Up the Volume on Satellite and Terrestrial Radio Adoption" includes analysis of major international digital radio markets, forecasts for US satellite radio subscribers, and for digital radio units sold worldwide through 2009, segmented by region. It also contains the results of a survey of US consumers on digital radio, along with profiles of digital radio IC vendors.
- Technology Adoption Panel (TAP) Survey
Digital Audio Broadcasting
- Eureka 147
Advanced Digital Radio Features
- Multichannel Sound
- Tomorrow Radio
Digital Radio in Europe
- Dynamics by Country
Digital Radio in Asia
- Dynamics by Country
Digital Radio in the America
- Dynamics by Country
- Digital Radio Feature Comparison
US Consumer Survey Results
- Radio Listening Environment, Home vs. Car
- Digital Radio Familiarity
- Reasons for Owning or Not Owning a Satellite Radio Receiver
- Interest in Digital Radio Features
- Purchase Influencers
Digital Radio ICs
- Integration Trends
- IC Suppliers
List of Tables
Table 1. Digital Radio Market in Europe
Table 2. Digital Radio Market in Asia 20
Table 3. Satellite Radio Provider and Car Manufacturer Relationships . 23
Table 4. US Markets with the Most Digital Radio Stations 24
Table 5. US Satellite Radio Subscribers (in Thousands)
Table 6. Digital Radio Market in the Americas
Table 7. Reasons for Purchasing a Satellite Radio (Multiple Responses Allowed)
Table 8. Reasons for Not Owning a Satellite Radio (Multiple Responses Allowed)
Table 9. Interest in Digital Radio Features (Multiple Responses Allowed)
Table 10. Eureka 147 DAB Radio Bill of Materials
Table 11. iBiquity HD Radio Bill of Materials
List of Figures
Figure 1. Worldwide Digital Radio Market (Units in Thousands)
Figure 2. Hours of Radio Listening per Week
Figure 3. Familiarity with Digital Radio
Figure 4. Interest in Buying a Digital Radio
Figure 5. Amount Willing to Pay for a Digital Radio
Figure 6. Satellite Radio Influence Over Car Purchase
Figure 7. Price Willing to Pay for Digital Radio as a Car Option
Figure 8. AM Stations Broadcasting Digitally Before Paying for a Digital Radio
Figure 9. Public Radio Listeners
Figure 10. Willingness to Buy an HD Radio If You Could Receive More Channels of Public Radio Than Available on FM Today
Eureka 147,HD radio,DAB,Sirius,"digital radio",XM
Digital radio is the general term for audio services that are broadcasted in a digital format on either a satellite platform, or a terrestrial platform, such as Digital Audio Broadcasting (DAB).
The growth in satellite radio adoption is driving digital radio shipments in the US. In other regions, most notably in the UK, the growth in terrestrial DAB adoption is driving digital radio shipments. The launch of Digital Multimedia Broadcast (DMB) services in Japan and Korea, along with increased promotional activity in Singapore, Australia and Taiwan, will drive digital radio shipments in Asia.
This latest report, "Digital Radio: Turning Up the Volume on Satellite and Terrestrial Radio Adoption" contains five-year unit shipments, ASP, and revenue forecasts for digital terrestrial and digital satellite radios (including DMB receivers that are not integrated into mobile phones). The forecasts are provided for the Americas, Europe, and Asia. A US satellite radio subscriber forecast and digital radio Bill of Materials are also included.