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The Digital Home: A New Dawn for Hi-Fi
Generator Research Limited, Jan 2006, Pages: 10
An Analysis of the Future of Home Audio
This report reviews the key changes that will take place in the home audio market and contains detailed descriptions of several breakthrough home audio product concepts that are technically possible today, now that music has become freed of the constraints imposed by the CD.
These detailed descriptions will provide strategy, product management and marketing executives with clear insight into how, at a product level, a hi-fi product could be integrated with a subscription music service, a personal music device, in-car systems and a mobile music service to deliver a superb, integrated user experience.
The product descriptions contain mock product designs and also screenshots that illustrate the user experience for functions such as music search. The report also describes the role of the TV as a means to access a music service.
For illustration purposes, the report looks at Sony and Apple, two companies that would be capable of introducing such an integrated offering.
The report then describes how such a 'next generation' home audio concept would be commercialised: the revenue opportunity is discussed, including the opportunity for in-product music promotions, targeted ads and the possibility of offering a 'master quality' streaming music service.
The marketing and promotional aspects are discussed together with the role of standards, which could open up the market to others or, alternatively, keep it restricted to vertical platform silos created by major, branded players.
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