From TV programming to movie clips to songs that download directly to phones, telecom and media companies are placing big bets on mobile entertainment. In the face of stagnating voice revenue, it represents a new revenue stream for wireless operators and it may alter forever how media is distributed and consumed.
The Mobile Entertainment report delves into the many issues that must be overcome before mobile entertainment is a viable market. However, if successful, mobile phones could offer a compelling new platform for media companies and marketers.
Key questions the 'Mobile Entertainment' report answers:
Do consumers really want TV and music on their mobile phones? Who is the typical mobile entertainment user? How big will the mobile entertainment market be? What ad opportunities does mobile video offer? What technology and standard barriers must be overcome? And many more…
