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The Satellite Radio Report
eMarketer, Jan 2006, Pages: 14
January 2006 marks a turning point in the history of broadcasting: Howard Stern leaves traditional radio and begins beaming from subscription satellite radio provider Sirius. It's one more example of the major shifts occurring in media distribution and consumption.
Attention: Advertising Agencies, Marketers, ISPs and Telecoms, Broadcast, Cable and Satellite Providers, Entertainment, Information, Sports, Music and Movie Producers.
The Satellite Radio report explores the phenomenal new media channel that has grown faster than satellite TV—and the impact that growth is having on all media.
Key questions the 'Satellite Radio' report answers:
- Who is listening to satellite radio?
- What are the differences between the two satellite radio providers, XM and Sirius?
- What impact will the Howard Stern move have—on Sirius and the overall satellite market?
- What challenges do satellite radio providers face?
- And many more…
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