This report presents a forecast for the retail value of the European online music market from 2006 to 2011.
A detailed explanation is provided for what the forecast includes and excludes along with all the relevant assumptions. For extra clarity, the report discusses the different types of business models and platforms that will be used to deliver digital music and which are relevant during the forecast period.
The report also contains a detailed explanation of the forecasting methodology which uses a dual top-down and bottom-up approach in combination with Generator's proprietary forecasting model that is based on modelling actual user behaviour patterns including, for instance, the rate at which the users of unauthorised file-sharing services can be converted back into paying customers.
Differences in the current and projected penetration levels of fixed and mobile broadband connections are examined to understand the relative importance of the mobile channel and whether there will be enough broadband connections to fulfil demand.
Industry professionals can also understand what the leading players are currently doing to make the market happen and we finally explain the top-5 market enablers and what needs to be done to address these points this year.
Topics covered:
- Numerical Data - Two Graphical Formats - Detailed Methodology - Top -5 Market Enablers - Business Models - Effect of Broadband
