|
|
 |
|
Viewing report
|
|
 |
 |
Japan Mobile Market 2006 � Your Statistical Guide To Understanding The Mobile Opportunities in Japan 2006-2007
MobileYouth, Feb 2005, Pages: 124
Under 10s and Over 60s to Push the Japanese Mobile Market Up to 100 Million Subscribers
Data from the 'Japan Mobile Market' statistical handbook shows that future growth in the Japanese mobile market will be centred on the under 14s and over 55s as 100% penetration is reached in all other age groups. Penetration in the 5-9 year-old age group will more than double from 29% in 2004 to reach 64% in 2007 but the largest number of new subscribers in 2006 will come from the 55-65 age group, with 1.62 million new customers.
Blended ARPU will continue to decline from $58 pcm in 2005 to $57 pcm by 2007 but data ARPU will rise from $15 pcm to $17 pcm over the same period as content markets continue to grow. The mobile music market will be worth $1.35 bn by 2007. The market for games will also grow, with the majority of games revenue being generated by 20-30 year-olds. Despite falling ARPU, DoCoMo and au by KDDI saw both revenues and market share increase in 2005 due to increases in their subscriber bases. Vodafone KK continues to struggle as falling numbers of subscribers hit revenues and has a share of only 5.4% of the 3G market.
The next two years will be landmark years for the Japanese mobile market. The introduction of MNP combined with the first new entrants for 12 years will challenge the existing hold of the operators over the market.
Customers who bought this item also bought
Ranking the World�s Best Mobile Operators: New Ways to Measure and Understand MNO Performance, Beyond Revenues, Subscribers and ARPU
Philippines Mobile Market Statistics 2006
Japanese Mobile Market Forecast, 2008-2011
Canada Mobile Market 2006 � Your Statistical Guide To Understanding the Mobile Opportunities
Malaysia Mobile Market 2006 - Your Statistical Guide to Understanding the Mobile Opportunities in Malaysia 2006-2007
Japan - Telecoms, Mobile and Broadband
The Maturing Teen Wireless Market: 12-17 US Teen Wireless Subscribers, Revenue, ARPU and Content
Japanese Mobile Market Forecast 2003-2010, Second Half 2006
2008 Asia � Telecoms, Mobile and Broadband in Japan
Japan: Marketing to a Mobile Society
Global - Mobile - Revenue ARPU Call Charges
China Mobile Market 2006 � Your Statistical Guide To Understanding The Mobile Opportunities in China 2006-2007
|
 |
|
|