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The Changing Patient-Physician Relationship Part 2: the Physicians Perspective
Datamonitor, Jan 2006, Pages: 39
The Internet has played a key role in changing the patient-physician relationship. Time constrains and productivity pressures are driving physicians to the Internet to keep abreast of medical knowledge. At the same time, physicians are becoming accustomed to the role of patients as consumers. Physician behavior is changing in response to this consumerism trend in healthcare.
Scope of this title:
- Provides insight into physicians perceptions of the role of the Internet in delivering patient care
- Presents an analysis of physicians views of patients demands for access to medical information and online services
- Explores potential opportunity areas based on physicians willingness to respond to patients demands for online services
- Discusses obstacles that physicians face in adopting online tools to deliver better patient care
Highlights of this title:
A changing environment impacts relationships among patients, physicians and pharmaceutical companies, and forces all players to be involved in creating health networks that form strong healthcare brands.
Physicians are increasingly sophisticated in the ways they use the Internet to practice medicine. They have shifted their online activities and are looking for more sophisticated offerings online, such as online CME courses and conferences and will continue to add online services to their physician practices, such as ePrescribing and eSampling.
Physicians behavior towards patients is also changing - they are becoming more receptive and accustomed to patient requests such as inquiring about specific drugs following information they have read online through disease or product websites, or online ads. Physicians are in need of online tools to respond to this heightened role of consumers.
Reasons to order your copy:
- Determine the current and prospective opportunities in online tools, such as eSampling, as a marketing channel to reach selected physician audiences
- Understand current adoption trends in mobile technologies and online services among physicians in key geographic markets in the US, Europe and Japan
- Recognize areas of unmet need and obstacles physicians face in adopting specific key online tools and services
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