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Alcohol Preference of Russian Americans
Global Advertising Strategies, Pages: 27
This report provides us with detailed research on the amount of alcohol consumed and preferred by Russian Americans. The subjects of the survey are representatives of the Russian Community residing in the US.
Methodology
Three methods of data collection are used in this survey: Questionnaire, Internet Survey and Telephone Interview.
Such diversity in methodology secured several important benefits, while shortcomings of each method are covered by another method used. Internet surveys allow for reaching a large number of subjects in a short period of time; telephone interviews allow for a larger response rate than Internet surveys (or other self administered questionnaires), and provide an opportunity to explain the questions to subjects, thus minimizing the chances of error. Since neither internet surveys, nor questionnaires provide any control over demographic characteristics of the subjects, telephone interviews are chosen as the third method to secure a more representative sample in terms of age and social status for each group.
In addition, this method allows for more personal interaction with the subject, which enhances the data with important comments and suggestions received from the Subject.
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