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Gun Manufacturing - Industry Profile
First Research, May 2008, Pages: 10


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Covering over 175 industries and updated every 90 days, the First Research Industry Profiles do the heavy lifting for you - saving your sales team valuable research time, enhancing client communications and giving you the competitive edge to win more business.

Easy-to-use and up-to-date, the Industry Profiles provide you with the industry research necessary to stay on top of constant changes in select industries.

The First Research profiles help target your products and services directly to prospects. The Industry Profiles provide the information and understanding you need to engage new prospects during the sales process, deepen customer relationships and strengthen your own bottom line.

Executive Summary


Brief Excerpt from Industry Overview Chapter:

The US firearms industry includes about 200 companies with combined annual revenue of $2 billion. The largest gun manufacturers are Remington Arms and Sturm Ruger. Other companies that manufacture more than 50,000 weapons annually are Marlin Firearms, Mossberg, Smith & Wesson, US Repeating Arms, Savage Sports Corporation, Beretta, and Hi-Point. Winchester Ammunition and Remington are major manufacturers of ammunition. The industry is highly concentrated.

COMPETITIVE LANDSCAPE

Demand, which has been flat for years, is driven partly by hunters and partly by weapon upgrades by police departments. The profitability of individual companies is closely linked to marketing. Small companies can compete effectively by producing premium-priced high-quality or decorative guns. Although automation has increased, the industry is still fairly labor-intensive: average annual revenue per worker is about $150,000.

PRODUCTS, OPERATIONS & TECHNOLOGY

The industry produces about 3 million guns per year: 620,000 pistols; 320,000 revolvers; 1,300,000 rifles; and 700,000 shotguns. About 60,000 machine guns are made, principally for the government. Sturm Ruger is the only company with large sales in each of the four categories. Remington makes mainly rifles and shotguns; Smith & Wesson mainly pistols and revolvers; other companies specialize in one category. Within a category, a company may make guns of different caliber and style. The most popular pistol calibers are 9 millimeter; .45; and .22. The most popular revolver calibers are .357; .45; and .38.

Gun manufacture is similar to the manufacture of ...



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