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Global Bottled Water Report 2007
Zenith International, Oct 2007, Pages: 177
From packaged water in sizes less than 10 litres, through to bulk water formats servicing the global water cooler industry – Zenith International is regarded as the industry expert in global bottled water research and analysis.
All the information in Zenith’s new 2007 Global Bottled Water Report is also featured online at the company’s globaldrinks.com website. Together, the report and access to globaldrinks.com provide a wealth of insights into global bottled water consumption patterns.
Zenith’s Global Bottled Water 2007 Report is meticulously researched and is divided into eight main sections – a global market overview and seven regions: North America, Latin America, West Europe, East Europe, Africa, Middle East, Asia/Australasia. The report tracks 75 countries plus others, across 11 years (6 years historic; 5 year forecast):
The report covers:
1. Top ten global companies
2. Top ten global brands
3. Sparkling vs still water
4. Small pack vs bulk water
5. Clear analysis of the global bottled water market in 75 countries, plus others
6. Full market commentary on developments and trends
7. Chronology of developments by region, 2006/07
8. Historic market trends, 2001-2006
9. Comprehensive forecasts to 2011
Updated regularly, Zenith’s subscription-only website at globaldrinks.com allows you to stay on top of the very latest developments in bottled water. Utilising the website, purchasers of the 2007 Global Bottled Water Report are able to manipulate information according to need. Users can perform global, regional and country level queries to determine the fastest growing, largest, slowest and smallest markets. Information in the online database at globaldrinks.com is also updated regularly to provide users with the latest snapshot on global developments.
Bottled water continues to stake its claim to consumer ‘share of throat’, as demand for a healthy soft drink option has prevailed. The fundamental bottled water values – of quality, purity, availability and everyday rehydration remain strong.
Bottled water has been boosted by a heightened awareness of the need to stay hydrated and the greater accessibility of bottled water in emerging economies. Meanwhile, the global charge by bottled water in recent years has been supported by strong growth in bulk formats, such as water for coolers, and the growing familiarisation with small pack ‘everyday hydration’ in all corners of the globe. Access to safe water remains a challenge in many parts of the developing world. Here, bottled water is fundamentally relied upon through a variety of pack formats, from small pouches for immediate consumption, through to 5 gallon water containers for consumption at home and work.
The global bottled water market advanced by 7.6% in 2006, with bottled water volumes reaching 187 billion litres in the year. With an 8.0% compound annual growth rate (CAGR) in the years 2001 to 2006, bottled water clearly remains a soft drink force to be reckoned with.
Asia/Australasia has very much taken the lead in terms of growth in volume consumption as emerging Asian economies boosted worldwide volumes. Per capita bottled water consumption is low in these countries but growing rapidly among a substantial population base. In China, Pakistan and India, for example, double digit growth rates were again registered in 2006. East Europe and the United States have also sustained strong volume increases.
As the rise of bottled water consumption illustrates, health and well–being are becoming an increasingly influential factor in consumers’ choice of soft drink. With more than 300 million obese people in the world, according to the World Health Organisation, the high consumption of sugar rich soft drinks has been accused of contributing to this problem. Health issues are already influencing the dynamics of the soft drinks industry and this is likely to become more pronounced as time goes on. In this climate, bottled water, despite the recent publicity over its environmental impact, as a zero calorie offering remains a likely beneficiary as consumers seek healthier hydration.
Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.
Product samples
Global Bottled Water - Sample Pages
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