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Viewing report
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Pakistan - Mobile Communications and Broadcasting
Paul Budde Communication Pty Ltd., Sep 2009, Pages: 25
Synopsis
The mobile telephone market in Pakistan has been experiencing a period of strong and sustained development. Mobile services were first offered in 1990 and, despite high costs, grew rapidly, with annual growth running at around 100% for a number of years. Mobile services were first offered in 1990 and, despite high costs, grew rapidly. Subscriber numbers increased from less than 100,000 in 1996 to 3.3 million by end-2003; since then the subscriber base has surged, reaching 92 million by March 2009. Penetration had moved to the 54% mark, but judging by the commercial activity in the market there was still room for expansion. While progress has been made in the regulatory area, some rigidity in policies had been slowing growth. This report looks at the Pakistani mobile market, as well as a brief look at digital media.
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