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LBS Company Analysis: Microsoft
Mind Commerce LLC, June 2006
Learn more about companies that are actually leveraging mobile positioning such as A-GPS and TDOA to offer location-based services (LBS)!! This report is part of a series with an exclusive focus on companies in the wireless location space - location-based services, E911, location-enabled Wi-Fi, and (selected) RFID companies.
Get an insider perspective, yet on a completely independent basis from LBS industry analyst and consultant, David Williams. Microsoft is the world's largest software company, with a near monopoly on personal computer operating systems and a leading position in many PC application categories. While Microsoft started its location-related product line in 1995, It is only in the last 2 years has it begun to make a significant impact in the location space. Its stated mission: Empower people/businesses to be more efficient and make better decision through the power of location software. This report provides an evaluation of company strategy, products, and business relative to the LBS value chain.
Dimensions covered include:
- Business Strategy Assessment
- Technology Strategy Assessment
- Products and Services Strengths and Weakness
- Market Position and Direction
- Competitive Position and Defenseability
- Growth Prospects
- Business and Technology Risk
- Patent Portfolio
- Report Card
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