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Understanding End-User Adoption of Security Technologies (Customer Focus)
Datamonitor, June 2006, Pages: 13
This brief draws from various sources such as end-user research and in-house data and forecasts to provide a view of the most important trends affecting the enterprise security market. It also provides recommendations to vendors on how to take advantage of the opportunities that the market offers.
Scope of this title:
- Analysis based on results from a survey of 200 IT decision-makers in Western Europe and North America.
- Covers changes in end-user perceptions of IT security and how these changes affect security purchasing behaviour.
- Provides insight into the current and forthcoming investment in the most significant enterprise security technologies.
- Examines the drivers and inhibitors of managed security and outsourcing services.
Highlights of this title:
- Security products and services will maintain double-digit revenue growth. Security management services will be the fastest growing segment of the market as enterprises simplify the management of their increasingly complex IT security systems.
- The survey that was conducted as part of our Technology Trends service indicates that regulatory compliance is a close third behind efficiency and cost-reduction in terms of its importance in driving IT investment. The prominence of regulatory compliance as a core business requirement will continue to fuel growth in the security market.
- When enterprises were asked who they consider to be the leading vendors in the security market, three vendors stand out. These are Symantec, McAfee and Checkpoint who have the trust of 76% of respondents. This leaves all other security vendors, including major players such as Cisco, Microsoft and RSA Security with 24% of enterprises mindshare.
Reasons to order your copy:
- Understand the most significant trends affecting enterprise security, and how they will change the market as they unfold.
- Appreciate the changes to your customers perceptions and needs through extensive end-user data.
- Better align your sales and marketing strategy with customer requirements and expectations.
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