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Bottled Water in the US
Mintel, May 2006, Pages: 132
The bottled water industry has seen a tremendous increase in sales since the mid-1990’s. Bottled water consumption in the U.S. has surpassed that of milk, coffee, and beer. As the market matures, it will become increasingly important to continue product innovation and to increase brand awareness to combat falling prices due to price promotions.
In this report, we clearly identify the principal external factors driving or curtailing growth in the bottled water market. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down both by demographic characteristics and by water type.
Six years of specific sales data provide a factual and impartial presentation of the market as a whole. We also evaluate the performance of individual sectors in the market, and provide information about the major companies and brands. Using the SPSS forecasting package, a five-year forecast of U.S. retail sales is created, revealing potential opportunities for growth and product development.
For the purposes of this report, we cover the U.S. market for bottled water as defined by the International Bottled Water Association (IBWA). The IBWA defines bottled water as water sealed in a sanitary container, to be sold for human consumption. This includes flavored carbonated and non-carbonated waters.
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