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Financial Services Online Marketing
eMarketer, July 2006, Pages: 23
Attention: Bankers, Financial Service Providers, Technology and Security Vendors, Marketers and Advertising Agencies.
The Financial Services Online Marketing report analyzes the still expanding, and highly competitive, US financial services online advertising category, one of the largest on the Internet.
Shifts in consumer attitudes and competition within financial categories will require changes in marketing strategies – and more spending. With the rise of the debit card, for example, traditional credit card marketers are repositioning themselves as leaders in electronic payments. More and more community banks will offer online banking services, and brokerages will continue to upgrade and invent online financial tools.
As a result, eMarketer predicts that financial services sector will increase its online spending this year by 33.3%, to $2 billion, and will reach $3.52 billion in 2010.
Key questions the 'Financial Services Online Marketing' report answers:
How are financial service marketers using the Internet?
Are financial search words worth the high prices being asked for them?
Which draws the best response, direct mail or e-mail?
How are major players repositioning themselves for future opportunities?
Will mobile marketing for banks be viable in the near future?
And many more…
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