|
|
 |
|
Viewing report
|
|
|
|
The Business of Blogging: A Review
eMarketer, July 2006, Pages: 17
A new blog is launched every second. But despite being the hot marketing term of the moment, blogs are read by fewer only 14% of US Internet users. Not surprisingly, over 90% of both SMBs and large enterprises still do not blog. But the situation is about to change as companies discover the benefits of blogging.
Attention: Large Corporations, SMBs, Marketers, Advertising Agencies, Media Companies and Online News and Content Sites.
The Business of Blogging report analyzes the contradictions behind why everyone is talking about blogs but so few business are actually posting them.
eMarketer looked at the business of blogging one year ago. At that time, blogging was not practical for most businesses. But things are changing, and now a growing number of businesses are moving beyond the early blogging-as-sales-tool mindset that hindered adoption.
Over time, as consumers come to expect to be addressed directly in a way that cannot be done through traditional corporate communications, a majority of businesses will blog, work with bloggers or, at least, monitor blog content.
Key questions the 'Business of Blogging' report answers:
- If nobody else is doing it, why should I?
- Why should marketers care about business blogs?
- If business blogs don't generate leads, how should success be measured?
- What best practices exist for business blogging?
- And many more...
The Business of Blogging report aggregates the latest data from marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart, well-informed business decisions.
Customers who bought this item also bought
The Business of Blogging
Consumer Interactions: Social Shopping, Blogs and Reviews
Taiwanese Internet Users' Blog Usage Behavior Survey in 2008
Business Blogging for Pharma
Blogging and Other Social Media
Web Logs: Blog Threat Management
The Blogosphere: A-Twitter with Activity
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Sponsored-Blogging: Opportunities for Pay-for-Post Marketing
Web Logs ('Blogs') and the Pharmaceutical Industry
ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
The Blogosphere: A Mass Movement from Grass Roots
|
|
|
|
