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Mobile Data Charges Product Image

Mobile Data Charges

  • ID: 343347
  • July 2006
  • 10 Pages
  • Generator Research Limited

A Key Enabler of D2C Mobile Music

Incredibly, the cost of downloading a full-length digital song from an off-portal mobile site can cost users anything from practically nothing to $15.00 in data charges, depending on their operator and mobile data plan.

But if the user chooses to buy the song from their operator's mobile portal instead, then the data charges are usually waived.

With the cards stacked so heavily against them, most brands that want to sell music downloads directly to mobile users are unable to do so, at least not if they want to make money. Accordingly, this report is focussed on identifying solutions to this problem.

The report begins by reviewing the four market forces that are driving brands towards the delivery of rich media content using a D2C strategy. We explain what's in it for brands and their customers.

Next, the report explains the three categories of D2C mobile music service and provides a detailed description of an example service within each one. Current market rates for mobile data in Germany, the UK and the U.S. are used to illustrate the adverse impact that mobile data charges would have on these services.

The READ MORE >

MARKET FORCES
Multi Platform
Infustry Convergence
Rich Media Content Delivery
Leverage of Corporate Assets

D2C MOBILE MUSIC SERVICE CONCEPTS
Categories of Service Provider
Service Concepts
Devices
Services

THE PROBLEM: PAIN POINT
Off Portal Sites
On Portal Sites

OPERATOR PERSPECTIVE
Zero Sum Game
Operator's Rationale
Mobile is a Premium Channel
Higher Cost of Providing Network Capacity
Provide Value-Added Merchant Services
Analysis

SOLUTIONS
Pricing the Value Being Delivered
Conceptual Implementation: New Tariffing Regime

FUTURE

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