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China Online & Mobile Payment Market Report, 2006 (Chinese Version)
Research In China, Aug 2006, Pages: 90
This report focus on online/mobile payment varieties and flows, current development and future trend of mobile/online payment market in China and abroad, positive and negative factors of mobile/online payment development in China, industrial chains of online/mobile payment in China, business promotion, flows and charges of major domestic online/mobile payment providers, and major payment system providers.
Along with the fast progress of internet and mobile network in recent years, various kinds of e-commerce emerged, bringing more convenience and alternatives to peoples life. Online payment and mobile payment, as incentive means to further development of e-commerce, will become the main payment means of e-commerce by and by.
According to business mode, online payment can be divided into pre-payment, agency payment, online banking payment and online platform payment. Online platform payment undertaken by online payment platform operator, a third-party economic entity independent from bank and SP, acts as the role connect users, banks and SPs.
The domestic online payment is mainly based on the debit card system. Thus, risks in online payment can be controlled effectively. But meanwhile, the profit of domestic payment service is also quite low. Nowadays, the industrialization of mobile payment application emerges as handsets gradually replace cash and credit card in the payment of some shops and automatic seller machines. At present, bank card circulation and handset users have increased to over 0.96 billion and 0.42 billion respectively in China, offering boundless commercial opportunities for the development of mobile payment industry in China. With the prevalence of mobile content and application charges based on SMS, mobile payment has gradually been accepted. However, in-depth applications of mobile payment still need to be cultivated.
Currently, there are five accesses to mobile payment: STK, IVR (Interactive Voice Response), USSD, WAP and WWW. IVR, STK and WWW are more frequently adopted. Mobile payment business mode has four categories: mobile paying service, mobile wallet service, mobile banking service and mobile credit platform. The former three have been practically applied. According to the roles acted, mobile payment industrial chain can be divided into three categories: mobile operators-based industrial chain, bank-based industrial chain and the one led by mobile payment operators. The cooperation of mobile operators and banks, with mobile payment platform operated by professional companies, can avoid inherent obstacles in information security, product development and resource sharing, etc. when third-party payment platform providers join in. Also it can realize the sharing and management of financial information service and banks’ intermediate businesses; and satisfy the great demand of users for mobile payment service and information security. Thereby, it is the most suitable business mode for mobile payment development in China.
With its fast development, online/mobile payment has become the preferred payment means for a great number of online consumers. Even so, it doesnt hamper the rising of new online shopping transaction pattern. In July, 2006, China UnionPay and dangdang.com cooperated to open the new e-commerce payment service 'online shopping; offline swipe card payment' that is based on smart swipe card telephone. Noticeably, the payment via this transaction system is affiliated with no commission charge. Then August, 2006, China UnionPay opened 20 thousand swipe card telephones in Beijing, Shanghai and Shenzhen cities, serving more than 400 thousand users. As is said by Liang Jian—the general manager of China UnionPays holding company Shanghai Card Information Service Co., Ltd., 100 thousand swipe card telephones will have been opened in Beijing, Shanghai, Guangzhou and Shenzhen cities by the end of 2006, spreading the services over to three million online users. Yet, this new payment pattern stirred the dissatisfaction of commercial banks and third-party operators because of their declining revenues.
The market access qualifications being studied by the Peoples Bank of China and China Banking Regulatory Commission and the involvement of China UnionPay in the market of online payment will inevitably result in the reshuffle of Chinas online payment market. To survive in the market of online payment, the third-party payment institutions have to make greater effort to win in the fierce competition.
Please note this report is currently only available in Chinese. However, if you wish to obtain an English version, a translation service is available which will take 3-5 working days. For further information, please click 'Enquire before Buying'.
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