The Irish financial services sector incorporates institutions such as banks, credit unions, building societies, insurance brokers and providers and any organisation which provides a financial service or advice to either a business or a consumer. This sector is also regulated by the Financial Regulator, also known as IFSRA.
With substantial economy growth and increases in disposable income across many demographics, the role of Financial Institutions has become immeasurably more high profile in Ireland. People rely on banks a medium to save and invest new income and provide financial support for many different occasions such as mortgages, pensions, investments. The fact that there is so much competition between banks in the Irish marketplace means that there is much more a drive to win over customers.
There has been a paradigm shift in the banking experience over the last two decades to an orientation that is fuelled by customer focus. This has driven the demand for subsequent technologies that can measure and analyse consumer banking activities in order to develop more one-to-one customer relationships. This report provides a detailed analysis of such technologies and outlines the business applications and significance such have in modern day financial services.
