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Financial Markets Research: Sirona Dental Systems - Likely Struggle for Impressive Annual Growth Despite Strong Reputation and Technology
Datamonitor, Sep 2006, Pages: 18


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Digital imaging products and CEREC form the basis for growth for Sirona Dental Systems, while accounting for nearly two-thirds of revenues, and will therefore be essential to the newly formed combination of Schick Technologies and Sirona.

Scope of this title:
- Analyzes the market outlook for Sironas digital imaging and CEREC technologies, two high end dental technologies
- We interviewed seven dentists, including four opinion leaders, in the course of research

Highlights of this title:
- The new Sirona Dental Systems will be heavily dependent on its CEREC esthetics system and its digital radiography products to drive annual growth. However, we expect significant challenges to continued revenue growth.
- We expect the ongoing conversion from traditional x-rays to digital imaging to be rapid and extensive, but competition is on the rise.
- Despite a strong reputation, the high cost of CEREC is a significant impediment to low-volume practices, or those practices that are not cutting edge.

Reasons to order your copy:
- Predict the commercial potential for Sirona Dental Systems and its key technologies through in-depth analysis based on interviews with leading experts
- Anticipate likely changes in the future market dynamics for dental imaging technologies caused by the merger of Sirona and Schick Technologies



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