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Europe Retail E-Commerce: Spotlight on the UK, Germany and France
eMarketer, Oct 2006, Pages: 24
Retail e-commerce sales in Western Europe will be up 36% this year, and in three years the market is forecast to double. The market leader is the UK, followed by Germany and France. Currently, Italy and Spain account for less than 10% of the market, but after 2010 they will set the pace of growth.
Attention: Advertising Agencies, Marketers, Large and Small Businesses, Retailers, Hardware, Software, Telecommunication and Internet Providers.
The Europe Retail E-Commerce report from emarketer analyzes the forces driving the burgeoning online marketplace throughout the continent.
Unique market forces and socio-economic factors shape the e-commerce economies of each European country, understanding these similarities – as well as differences – are key to achieving online success, and avoiding disasters.
This report first examines the overall state of retail e-commerce in Western Europe, then focuses on the continent's three largest e-commerce economies: the UK, Germany and France
Key questions the Europe Retail E-Commerce report answers:
- How do the major European e-commerce economies compare in size and outlook?
- What are some of the unique characteristics that define each country market?
- Who are the most popular online retailers and what are the fastest growing purchase categories in each country?
- What is the demographic profile of the European online buyer?
- And many more…
Sources Include:
AGOF
Allensbacher Computer- und Technick-Analyse (ACTA)
Benchmark Group
comScore Networks Inc.
Datamonitor
eDigital Research
eMarketer
European Interactive Advertising Association (EIAA)
Fédération des Entreprises de Vente à Distance (FEVAD)
Forrester Consulting
Forrester Research
GfK Group
Hauptverband des Deutschen Einzelhandels (HDE)
Hitwise
Interactive Media in Retail Group (IMRG)
Mediametrie
Nielsen//NetRatings
Office for National Statistics - UK
Taylor Nelson Sofres (TNS)
Verdict Research Limited
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