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Social Network Marketing: Ad Spending Update, November 2006
eMarketer, Pages: 11
Attention: Advertising Agencies, Marketers, Portals, Financial Investors, Online Retailers, Large Corporations and SMEs. The Social Network Marketing report surveys the past and future trends driving this rapidly developing new space. Several trends noted in eMarketer's last report (Social Network Marketing:Carving Out Some MySpace, August 2006) are emerging even faster than expected.
-Ad spending is growing rapidly.
-Social networks are going global fast.
-Niche social networks are being developed.
-Buying and selling will soon be a big part of network interaction. But along with rapid expansion come problems, too.
Key questions the 'Social Network Marketing' report answers:
-What factors are driving growth in ad spending on online social networking sites?
-What role will search marketing and e-commerce play in this growth?
-Are social network users really getting older?
-How can marketers measure the effectiveness of social network advertising?
-And many more...
eMarketer Reports On-Target and Up-to-Date
The Social Network Marketing report aggregates the latest data from leading marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decision Ð every time.
Information Sources:
-comScore Media Metrix
-eMarketer
-Nielsen//NetRatings
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