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Health and Beauty Marketing: Meet Your Online Customers
eMarketer, Oct 2006, Pages: 16
Every year for the next 10 years, more than 4 million Americans will turn 21, and even more will turn 50. As Boomers chase the Fountain of Youth, the oldest Gen Ys, now 26, are starting careers and families. More than 85% of each group is online, and health and beauty marketers are taking notice.
Attention: Advertising Agencies, Retailers and Online Content, News, Entertainment, Health Care and Women's Sites and CPG, Cosmetics and Fashion Marketers.
The Health and Beauty Marketing report from emarketer analyzes the forces that are driving personal care marketers, at long last, to advertise and market online.
Like their counterparts in the rest of the consumer packaged goods (CPG) industry, personal care marketers are learning to use the Internet – and reach their target audiences in new ways with microsites and accompanying viral campaigns, sponsoring podcasts and online games and online videos.
And, unlike many more established online categories, such as computers and electronics, health and beauty has room to grow.
Key questions the 'Health and Beauty Marketing' report answers:
- Where are health & beauty marketers spending their ad budgets?
- How do consumers shop online?
- Who is buying health & beauty products online?
- What are the emerging trends in the category?
- And many more.
Sources Include:
360i
ACNielsen
Advertising Age
Burson-Marsteller
Burst Media
comScore Media Metrix
eMarketer
Euromonitor
Forrester Research
Global Market Insite (GMI)
Google
Harris Interactive
Hitwise
Internet Retailer
iProspect
J.C. Williams Group
JupiterResearch
MarketingSherpa
Media-Screen
Newgistics
Nielsen//NetRatings
NPD Group
Oxygen Media
Penn, Schoen and Berland Associates
Prospectiv
SearchIgnite
the e-tailing group
TNS Media Intelligence
Universal McCann
WebTrends
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