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Australian and New Zealand Animal Feed Additives Markets
Frost & Sullivan, July 2006


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This Frost & Sullivan research service titled Australian & New Zealand Animal Feed Additives Market provides an overview of the market size (by revenue and by volume) for the total animal feed additive market. A complete analysis of key market drivers, restraints, and trends that are affecting the market participants is provided.

The feed additives for which forecasts are provided in this study are:
- Feed Enzymes - non-starch polysaccharides (NSPs) and phytases
- Feed Amino acids - methionine, lysine, threonine, and tryptophan
- Feed Vitamins - vitamin A (retinol), vitamin E (tocopherol), vitamin B1 (thiamin), vitamin B3 (niacin), and vitamin D3 (cholecalciferol)

A market overview is also provided for the following feed additives:
- Feed Acidifiers
- Direct-fed microbial products
- Feed Antibiotics

This analysis is available through our Food & Beverage Ingredients Growth Partnership Services program. With this program, clients receive industry-leading market research such as this, along with technical and econometric data as well as many interactive features including Analyst Inquiry Time and Client Councils.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Feed enzymes
- Feed amino acids
- Feed vitamins
- Feed acidifiers
- Direct-fed microbials
- Feed antibiotics

Market Overview

Rise in Meat Consumption Likely to Drive Growth in the Animal Feed Additives Market

The need for feed additives is related to animal feed production and therefore the consistent demand for meat and dairy products is expected to drive growth of this market in Australia and New Zealand. Despite challenges in this market, such as stringent regulatory procedures that delay registration of feeds and increasing competition that reduces profit margins for feed additive suppliers, the overall rise in meat and poultry consumption is likely to impact the market positively.

'According to the Australian Bureau of Agricultural and Resource Economics (ABARE), the per capita consumption for poultry meat is estimated to increase from 38.0 kg in 2005 to 39.0 kg in 2010 and beef consumption from 36.7 kg in 2005 to 37.8 kg in 2010,' explains the analyst. 'In New Zealand, domestic demand is characterized by an increase in poultry meat consumption.' This is likely to impact all sectors of the animal feed market positively. In addition, scientific studies that discuss technical and economic benefits of feed additives, such as phytase enzyme and prebiotics, are bound to boost revenues and result in further advancements in this market.

Concerns Regarding Antimicrobial Resistance to Drive Demand for Alternatives

With the ongoing debate over antimicrobial resistance and its effect on human beings, alternatives to antimicrobial growth promoters are likely to gain R&D funding support and consequent volumes of uptake by end users. For example, under the Commercial Ready Scheme, AusIndustry awarded a $2.1 million grant to BioDiem, an Australian biopharmaceutical development company working on a non-antibiotic antimicrobial, to enhance growth and feed conversion in chickens.

The most prominent alternatives that are likely to gain at the expense of antimicrobials are feed enzymes, direct-fed microbials, feed acidifiers and essential oils.




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