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World ATM Markets
Frost & Sullivan, Dec 2005
This Frost & Sullivan research service titled World ATM Markets provides an analyse the current scenario in all the main geographic regions of the world, the drivers and restraints that could impact the market in the future, and market shares of global manufacturers in all geographic regions. Expansive ATM terminal forecasts are provided for various geographic regions to address the growth potential and enable participants to tap emerging opportunities of this market. This analysis is available through our Enterprise Communications Growth Partnership Services program. With this program, clients receive industry-leading market research such as this, along with technical and econometric data as well as many interactive features including Analyst Inquiry Time and Client Councils.
Benefits of this Service
Market Situation Analysis and Forecasts for the Total ATM Market Provide a Comprehensive Insight into the Market
A detailed analysis provides a comprehensive insight for the market participants on the current market scenario, market trends, and revenue forecasts of the world ATM markets.
Competitive Scenario and Market Share Analysis Provide Market Positions of Global Leader
Market share analysis of major ATM manufacturers is provided for the various geographic regions of North America, EMEA, Latin America, and Asia Pacific to provide competitive ranking of the major participants of the market.
Market Situation Analysis for the ATM Market of the Various Geographic Regions Gives a Truly Global Perspective
Analysis on market situation, drivers, and restraints are provided for the various geographic segments such as North America, EMEA, Latin America, and Asia Pacific. The forecasts for the ATM markets, on-premise ATM market, and off-premise market for these regions help in the identification of regions with high growth potential.
Expansive Forecasts for the On-Premise ATM Market Provide a Deep Insight on the Future Growth Potential
This research service analyses the growth rate of the on-premise ATM market during the current year and forecast period of 2005 to 2010 for the various global regions such as North America, EMEA, Latin America, and Asia Pacific.
Expansive Forecasts for the off-Premise ATM Market Provide a Deep Insight on the Future Growth Potential.
This research service analyses the growth rate of the off-premise ATM market during the current year and forecast period of 2005 to 2010 for the various global regions such as North America, EMEA, Latin America, and Asia Pacific
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Total ATM market worldwide
- On-Premise ATM market forecasts
- Off-Premise ATM market forecasts
- Stand alone ATM market forecasts
- Through-the-wall ATM market
Technologies
The following technology is covered in this research:
- Automatic Teller Machine (ATM): An ATM is an unattended electronic machine in a public place, connected to a data system and related equipment. ATMs are activated by inserting a cash or credit card that contains the users account number and personal identification number (PIN) on a magnetic stripe. The PIN is entered through an encrypted keypad to prevent unauthorized transactions. The ATM calls up the banks computers to verify the balance, dispenses the cash, and then transmits a completed transaction notice. Besides this, most machines can also accept deposits, transfer funds, and provide information on account balances.
Market Overview
Decreasing Transaction Volumes and Profit Margins Cause Concerns
The automated teller machine (ATM) with its cash anytime anywhere facility has revolutionized banking in the last two decades. However, in mature markets such as North America and the United Kingdom, technological advances notwithstanding, cash withdrawals continue to account for 80 percent of all ATM transactions. Manufacturers are facing lower transaction volumes per ATM compelling off-premise and financial institution ATM deployers to reconsider the economics and profitability of their estates.
In the last few years, a majority of the basic cash dispensing ATMs have transformed into customer relationship management (CRM) devices, says the analyst of this research service. They offer customized services based on insight into the behavioral pattern of each individual user, these new services could drive revenues, as they facilitate up-sell of both financial offerings such as loans, investments, and non-financial services such as coupons, and gift certificates. There could be further increase in the use of the ATM through cell phone top-ups, ring tones, and other prepaid services. ATM manufacturers are continuously developing new products with a whole suite of services including Internet banking, advertising, and couponing on to remain competitive.
Focus on India and China for New Revenue and Market Share Opportunities
The ATM industry will concentrate on offering technologically advanced products to emerging markets such as China and India to increase profitability in the long run, states the analyst. With banks and financial institutions in these fast-developing markets building up their customer service offerings, the ATM industry can expect exceptional growth. Both state and privately owned-banks are investing in machines with the latest technologies, as ATMs become an increasingly important component of the distribution channel.
Vendors are focusing on manufacturing ATMs in these regions in order to maximize customer service, address cost concerns and gain a superior understanding of the local market dynamics. For instance, the NCR Corporation has production facilities both in China and India, where it feels there is huge potential to be tapped. China has an installed base of over 60,000 ATMs, with rising demand from the country state-run banks. Although India installed ATM base is lesser, it is growing at a phenomenal rate of over 100 percent every year. However, the biggest challenge for market participants is mainly that of back-end and multichannel integration.
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