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Tourism in Australia
IBISWorld, Oct 2011, Pages: 30
The IBISWorld Tourism in Australia reports is an in depth study containing statistics, trends, forecasts and competitor information. Tourism is the business of providing services to international and domestic visitors (whether on day or overnight trips). 'Tourism' is defined broadly in the international standards to include visitors whose primary travel purpose includes business, convention/conference travel, are on government business, as well as the more familiar tourism for leisure/holiday and to visit friends and relatives. This service based industry comprises of a number of tangible and intangible components. The tangible elements include transport, food and beverages, tours, souvenirs and accommodation, while the intangible elements involve education, culture, adventure or simply escape and relaxation. The Australian Bureau of Statistics also defines the tourism industry in terms of expenditure by visitors, as follows: The directly related (or Tourism Characteristic Industries) are: air and water transport, accommodation, cafes, and restaurants and food outlets, travel agency and tour-operated services, motor vehicle hiring and taxi transport. The indirectly related (or Tourism Connected Industries) are: clubs, pubs, taverns and bars, other road transport, rail transport, food manufacturing, beverage manufacturing, transport equipment manufacturing, other manufacturing, automotive fuel retailing, other retail trade, casinos and other gambling services, libraries, museums and arts, other entertainment services, education and ownership of dwellings. In this report, IBISWorld largely focuses on the Tourism Characteristic Industries.
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