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Spotlight on Television 2.0 Leaders: Apple Computer Inc. Product Image

Spotlight on Television 2.0 Leaders: Apple Computer Inc.

  • ID: 362225
  • January 2006
  • Region: Global
  • 40 Pages
  • Emerging Media Dynamics

The report provides a solid foundation in all of Apple’s businesses, highlighting the operational and financial performance of each segment, with the focus of the report on Apples sale of video content.

From its near-implosion in the 1990s, Apple has become a major turn-around success story, with losses converted into sharply accelerating profits and stagnant sales giving way to steeply rising revenues. Nowhere is this more evident than in Apple’s fiscal Q1 06 quarterly results, when the company posted record revenues and profits. Apple’s recent stellar performance is largely attributable to iTunes and iPod – iPod sales during the quarter accounted for more than half of Apple’s revenues.

The iPod is also laying the foundation for Apple’s Television 2.0 business expansion, with the advent of video capability and the sale of video programming on iTunes. As our report details, Apple’s forays into the Television 2.0 arena have produced remarkable results to date, and promise to generate for Apple as much, and in all probability far more, revenue than Apple’s successful iTunes digital music business.

Introduction and Executive Summary

I. Short History of Apple Computer

II. Apple’s Basic Business and Financial Performance

III. Apple’s Product Lines
A. Hardware
1. PowerMac
2. Xserve and Xserve RAID Storage System
3. MacMini
4. PowerBook
5. iBook
B. Software Products and Computer Technologies
1. Operating System Software
2. Server Software and Server Solutions
3. Professional Application Software
4. Consumer, Education and Business Oriented Application Software
C. Peripheral Products
D. Internet Software and Services
1. Safari
2. QuickTime
3. .Mac
E. Wireless Connectivity and Networking
F. Music Products and Services
1. iTunes
2. iPod

IV. Apple’s Growth Opportunities
A. Retail Expansion
B. International Expansion

V. Apple’s Competition and Challenges
A. Competition
B. Challenges
1. Conflicts with the Record Companies
2. Holding on to Its Proprietary Technology
VI. Apple’s Television 2.0 Forays
A. iPod Videos Shake Up Hollywood
B. iTunes Video Store Performance
C. Trademark Filings Hint at Further Video Ambitions

VII. Apple’s Television 2.0 Growth Prospects

Appendix
Resources for More Information on Apple Computer Inc
About the Author

List of Tables
Table 1
O/S Market Shares, December 2005
Table 2
iTune Video Sales and Revenue Estimates
Table 3
iTunes Video Sales Projections, Q1 06 to Q 408
Table 4
iTunes Video Sales Revenue Projections, Annual Basis

List of Figures
Figure 1
Apple Total Revenue, Q1 03 to Q1 06
Figure 2
Apple Net Income, Q1 03 to Q4 05
Figure 3
Apple Hardware (CPU) Product Shipments, Q1 03 to Q1 06
Figure 4
Apple Revenue for Computers, Desktop v. Portable, Q1 03 to Q1 06
Figure 5
Apple Peripheral Revenues, Q1 03 to Q1 06
Figure 6
Revenues from iTunes, iPod Accessories. Q1 04 to Q1 06
Figure 7
iPod Unit Shipments, Q3 03 to Q1 06
Figure 8
iPod Sales Revenue, Q3 03 to Q1 06
Figure 9
Apple Retail Store Revenue, Q1 03 to Q1 06
Figure 10
Apple Hardware (CPU) Shipments, By Region Q1 03 to Q1 06
Figure 11
Apple Revenues by Region, Q1 03 to Q1 06
Figure 12
Total iTunes Video Sales Projections, Q106 to Q408
Figure 13
iTunes Video Sales Revenue Projections, Q106 to Q408

Note: Product cover images may vary from those shown

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