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World Media Streaming Platform Markets
Frost & Sullivan, Dec 2005
Streaming Platform Market Assists the Growth of Several Allied Industries
Tremendous increase in the number of Internet and mobile users has transformed these media into viable sources of communication, information, and entertainment leading to a parallel surge in the adoption of media streaming platforms. A streaming platform is a software application comprising a server component that streams rich media-audio and video- over the Internet and wireless networks. It enables users to access that content through the media player installed on the desktop or embedded in a Web site or a handset. While entertainment and media companies use streaming platforms to broadcast news and features on Web sites, enterprise companies use the technology to streamline their resources and provide training to update employee skills and educate partners.
This Frost & Sullivan research service analyzes the global media streaming platform markets. The study provides detailed insights into the drivers for this market along with the challenges faced by vendors and recommendations to overcome them. Detailed revenue analysis along with a breakdown by size and market forecasts is also included. The study also discusses emerging applications as well as their growth potential and analyzes the impact of these applications on long-term market growth.
Streaming Platform Emerges as a Viable Revenue-generating Opportunity
The entertainment and enterprise markets view streaming rich media over Internet and mobile networks as a viable opportunity for revenue generation through advertising and video-on-demand, says the analyst of this research service. Increased adoption of broadband and use of effective compression technologies are expected to drive the adoption of streaming services at an exponential rate.
As the media streaming platform market enters the maturity phase by means of increased adoption of broadband and use of effective compression technologies, it is likely to induce the adoption of streaming services at an exceptional rate. The enterprise market largely relies on media streaming platforms, since it provides an almost instant and yet cost-effective communication channel for day-to-day operations.
Streaming Platform Serves as a Versatile Tool for Several Applications Besides the Internet
Streaming applications are expected to grow beyond the realm of the Internet, as efforts are being made to use these platforms widely in the mobile wireless, cable, and telecom markets as well, notes the analyst. Emerging dynamic streaming applications such as video-on-demand and mobile wireless applications are expected to drive the market once business models built around them are sound and find traction among end users.
Other critical success factors for market participants are levels of functionality, portability, and reliability of the technology. Media streaming solutions’ easy interface makes them a conducive ground for increased participation by users as well as the launching of services over various Internet communication applications such as podcasts, video blogs, video chats, and broadcasting sites to serve as unrestricted environments for end users.
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