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2008 Australia - Telco Company Profiles - 2nd Tier
Paul Budde Communication Pty Ltd., Sep 2008, Pages: 201


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For those needing detailed overviews and statistics as well as objective analysis on all aspects of second tier market, this report provides essential reading and gives in-depth information on:

- Company overviews and structure of the following: AAPT, Amcom, Austar, Commander, Foxtel, gotalk, Hutchison, iiNet, Macquarie Telecom, Nextgen Networks, People Telecom, Primus, Soul, TransACT, Unwired, and Vodafone;
- Major divisions and subsidiaries;
- Financial and operating statistics;
- Marketing and financial analyses and strategic overviews;
- Network overviews.

Key highlights:

- AAPT’s strategy is to deliver growth through the execution of on-net and service-layer strategies together with focused product and channel strategies.
- Amcom recent revenue growth is a product of its fibre investments, driven by the recent resource boom.
- Austar has moved into the direction of digital media via partnerships with Unwired and Soul. More more can be expected in this area, especially in relation to TV and video entertainment.
- Through its unsuccessful turnaround strategy, Commander shed more than 600 jobs and offloaded non-core assets in an attempt to revive its fortunes. However Commander was unable to reduce its heavy debt load because the cash received from asset sales was eaten up in costs.
- Foxtel is committed to expanding its HD+ PVR service from 2009 with the launch of a new satellite and access to increased cable capacity.
- The mobile market allowed Hutchison to charge a premium price for its service when it was the first to launch a 3G service, however that situation is now well and truly over.
- The acquisition of ISP Westnet in May 2008, has increased iiNet’s scale and reach, particularly in Western Australia.
- Macquarie Telecom in the long term should benefit from its deep structural changes that underwent over the past few years.
- Vodafone Australia has often proven to be a leader in innovative new products and pricing packages and has consistently maintained a successful and aggressive advertising and marketing campaign targeted at the youth market.

Data in this report is the latest available at the time of preparation and may not be for the current year.


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