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Sweden Retail Banking: Industry Analysis
RocSearch Ltd, Dec 2005, Pages: 71
This report examines the various aspects of the Swedish retail banking industry, along with an outlook for potential developments. Apart from studying the key drivers and critical issues in the industry, the report focuses on scanning the environment through a PEST analysis. It examines the competitive dynamics along with the industry supply chain within Porter’s Five Forces framework.
Additionally, the report contains a section on product pricing, as well as small and medium enterprises (SME) banking. An outlook for the sector has also been provided in the report.
Over the past decade, Sweden’s leading banks have evolved into financial groups with extensive international activities. This development is partly due to the fact that areas, such as life insurance, fund management and mortgage lending, have become an increasingly important part of the groups’ business activities, alongside traditional retail banking.
One of the key trends in the Swedish financial services market in recent years has been the increase in the number of customers carrying out their banking transactions via the internet or phone.
Cash still accounts for a very large part of total payment transactions in Sweden. The availability of cash has increased as a result of the growing number of ATMs. The bulk of non-cash payments are made through the giro system.
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