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Streaming Media Advertising and Subscription: A Complete Market Analysis 2003-2005
AccuStream iMedia Research
A new research report that examines one of the highest growth segments in media today: Streaming subscription and advertising. The report includes an analysis of business models, streaming advertising formats, CPMs, how the industry is now being engaged by agencies, rep firms and marketing departments from traditional broadcasting to package goods companies.
This detailed report contains an analysis of:
- Streaming media based subscription and advertising-supported services generated $368 million dollars in total revenue in 2003, 28% of that total was made up by advertising
- Total subscription revenue is forecast to grow by 57% in 2004
- Streaming advertising is forecast to grow by 121% in 2004
- A site by site, network by network, platform by platform analysis of pricing, inventory, avail formats, types of campaigns, who is buying and selling
- Expert commentary from agencies (StarCom, Universal McCann), Rep firms (RL Radio, Net Radio Sales), Application providers (Eyewonder, Klipmart, UNICAST, Macromedia), sites (IFILM, CNET, MSN Video, Live365, FeedRoom and others) and platforms (AOL and AOL for broadband)
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