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Viewing report
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Internet Video Audience
eMarketer, Dec 2006, Pages: 29
No matter how you measure it, more people are watching more online video more frequently than ever before. And yet rapidly increasing audience size and interest have not translated into a large advertising market. The question is: Will it ever?
Attention: Advertising Agencies, Marketers, Television and Cable Executives, Film, Video and Music Producers, Newscasters and Movie Distributors.
The Internet Video Audience report analyzes not only who's watching video content online, but also what they watch and how they watch it.
After virtually controlling video viewing, content and timing for half a century, advertisers are facing a new virtual reality. As A. G. Lafley, CEO of Procter & Gamble, told the Association of National Advertisers conference in October 2006, marketers must 'begin to let go.'
Viewers are taking control of their media-consumption. Sometimes that means ad skipping with DVRs. Other times viewing consumer-generated video on the Internet. Sometimes watching clips of TV shows online — all at their leisure and not a network's schedule.
Key questions the 'Internet Video Audience' report answers:
-How many people watch Internet video? And how much do they watch?
-What are the demographics of the audience, such as age, gender, and household income?
-What do people like about online video? What do they dislike?
-Can Internet video ads be as effective, or even more so, than TV commercials?
-How, where and when do people watch video online?
And many others…
eMarketer Reports—On-Target and Up-to-Date
The Internet Video Audience report aggregates the latest data from leading marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decision — right when you need to.
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