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Authentication for Online Brokerages: Balancing the Demands of Consumers and Regulators
Javelin Strategy & Research, Dec 2006, Pages: 14


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This report provides in-depth coverage of consumer attitudes regarding the security and overall performance of online brokerages, as well as the general outlook that online brokerages have toward online security and regulatory compliance. With the outbreak of several recent brokerage fraud scandals, online brokerages must reconsider their approach to security and actively address the rapidly growing problem of identity fraud. The author built upon its robust analysis of authentication & online banking consumer preference data, and interviewed major online brokerages in the U.S., obtaining qualitative data on current online security efforts in the industry.

Primary Questions
- Does online security offer a competitive advantage for online brokerages?
- How are online brokerages protecting their account holders online?
- How can brokerages use authentication as a method of balancing regulatory pressures and customer convenience?

Audience: Brokerages, financial institutions and authentication solution vendors



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