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Latin America ERP Software Markets
Frost & Sullivan, July 2006
This Frost & Sullivan research service entitled Latin America ERP Software Markets provides an overview of these markets in five different sub-regions in Latin America, namely, Brazil, Mexico, Southern Cone, Andean, and Caribbean and Central America (CCA). It provides revenues and forecasts for each sub-region, along with a complete analysis of key market drivers, restraints, and trends that are impacting the markets. In this research service, Frost & Sullivan's expert analysts thoroughly examine the large enterprise and mid-market segments.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Large enterprise segment
- Mid-market segment
Market Overview
ERP Vendors Focus on Mid-market Segment
With the North American and European enterprise resource planning (ERP) software markets experiencing saturation, vendors are increasingly turning to emerging markets such as Latin America to create new revenue opportunities. Within this region, the mid-market segment holds significantly more potential than the relatively saturated large enterprise segment, where the bulk of companies have already implemented an appropriate ERP solution. However, while vendors are actively targeting small- and mid-sized businesses (SMBs), they are also aware of the limitations these companies face in terms of making huge investments in IT. Moreover, companies in the region, particularly SMBs, find it difficult to obtain aid from financial institutions due to the lack of tax incentives.
Thus, providers need to work within these restrictions and develop solutions that meet the needs of the mid-market segment so as to increase their penetration, says the analyst of this research service. Initiatives such as reducing the implementation time with pre-configured solutions, or offering less expensive packages with simpler features to bring down the total cost of an ERP project are bound to drive demand in this segment. The provision of ERP through the application service provider (ASP) standard could also prove to be a good option for SMBs as it is based on the rental payment model, thereby eliminating the need for investment in hardware and infrastructure.
Markets Witness Growing Consolidation
The Latin American ERP software markets are witnessing increasing consolidation following a spate of mergers and acquisitions in recent years. There is a growing trend among bigger participants to acquire smaller companies that focus on specific market verticals. As a result of continuous consolidation, there has been a considerable increase in the number of customized solutions in the market that cater to customers’ core businesses.
This trend of mergers and acquisitions is expected to continue in the short to medium term due to the need to create solutions for specific verticals. Growing consolidation can also help meet the market demand for complementary solutions, and tools for ERP such as customer relationship management (CRM), business intelligence (BI), and supply chain management (SCM), remarks the analyst. Such trends are likely to impact the competitive structure of the mid-market segment, which is expected to become as consolidated as the large enterprise segment.
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