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US Markets for Video & High-tech Hardware Devices
Millennium Research Group, Feb 2006, Pages: 123


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MARKET OVERVIEW
In 2005, the US video and high-tech hardware device market was valued at over $540 million, and comprises revenue from camera systems, surgical robotic devices, capsule endoscopy devices, light sources, video capture devices, monitors, and printers.

Over the next five years, growth will be driven by the following:
- The introduction of high-definition (HD) camera systems into the surgical and gastrointestinal (GI) markets, which will drive market growth through higher average sale prices (ASP)s.
-Increasing installations of integrated operating room suites.
-High growth of the articulated robotic and capsule endoscopy markets. In both cases, growth is being fuelled by encouraging clinical results and positive media coverage.

By 2010, the US video and high-tech hardware device market will generate over $1.0 billion in revenue.

US MARKETS FOR VIDEO AND HIGH-TECH HARDWARE DEVICES
Three-Chip
Cameras
HD Cameras
Single-Chip
Cameras

MRG has compiled a detailed and insightful analysis of the top competitors in the US video and high-tech market. Enhance and focus your marketing strategies with invaluable MRG intelligence and benchmark your company’s performance against an extensive list of competitors in your industry.

Stryker
Endoscopy
Intuitive
Surgical Karl Storz
Given Imaging
ConMed Integrated Systems/
Linvatec Imaging

Others:
Olympus
Smith &
Nephew

MRG’s US Markets for Video and High-Tech Hardware Devices 2006 report provides you with key market drivers, industry trends, and unsurpassed segmentation.

Market Highlights
- The most important highlight is that in 2006 HD cameras will be introduced into surgical endoscopy. These new cameras will allow surgeons to view the procedure site in true high-definition; therefore, allowing physicians to more accurately diagnose and treat conditions through endoscopic procedures.
- Strong sales of Given Imaging’s PillCam capsule will drive the overall capsule endoscopy market through 2010, making it the third largest segment valued at over $220 million by 2010.
- Intuitive Surgical’s da Vinci unit will grow the surgical robotics device market to become the single largest segment of this market valued at over $320 million by 2010.



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