This report contains a detailed study about the European retail market and its various segments. The industry can be divided into a number of different formats and the types of such formats are increasing. Moreover, the report talks in details about the broad market segments of the retail market and their respective growth rates and and market share. It also compares the European retail market with the retail market in the US.
Further, the report profiles the leading firms of the industry - Carrefour, Tesco, METRO and Koninklijke Ahold - and compares their competitive positioning. It also talks about the strategies adopted by these firms in details. The report also includes a brief financial analysis of the competing firms. It finally ends with a broad future outlook regarding the industry and its overall performance.
