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North American Enterprise Analytics Markets
Frost & Sullivan, March 2006
This Frost & Sullivan research service titled North American Enterprise Analytics Market 2005 provides comprehensive market analysis, revenue forecasts, key trends, market drivers and restraints, and market share by individual analytics’ category. Some other insightful perspectives in this study include vendor profiles, key applications in demand in specific verticals, and a comparison between the enterprise software market and the enterprise analytics market. In this study, Frost & Sullivan's expert analysts’ thoroughly examine the analytics framework across key application software segments in enterprise resource planning (ERP), supply chain management (SCM), customer relationship management (CRM), business intelligence reporting, and other analytics tools.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- ERP analytics
- CRM analytics
- SCM analytics
- Business Intelligence reporting
- Other analytics
Technologies
The following technologies are covered in this research:
- Back-office analytics
- Front-end analytics in sales, marketing and customer service
- Analytics for the extended value chain including logistics
- Enterprise reporting, query and analysis, corporate performance management, financial reporting, compliance driven reporting
- Data management, data mining, data quality
Market Overview
Defining a Strong Value Proposition Critical to Achieving Growth
The enterprise analytics market has transformed from a siloed reporting solution to a highly visible initiative toward achieving actionable decision-making in various organizations. This metamorphosis is compelling vendors to redefine their value proposition toward empowering organizations with better, real-time decision-making tools and analytics applications. Companies are increasingly using analytics solutions to develop a holistic view of their customers and measuring the performance of their businesses as well as that of their extended value chain such as partners and distributors, explains the analyst of this research service. Vendors need to therefore provide their installed base of customers with value-added, performance management functionality.
As customers demand enterprise-wide solutions, attributes such as web interfaces and integration with desktop software are going to be crucial to maintain and grow market share. Moreover, the repackaging of functionality allows vendors to address the expanding needs of users and greatly enrich the experience thereof. Frost & Sullivan expects key market dynamics such as competitive pricing, targeted marketing for niche customer segments, and aggressive partnerships to play a critical role in achieving revenue growth in the future.
Adherence to Regulatory Norms and Verticalization Boosts Adoption of Enterprise Analytics
Compliance with regulatory norms such as Sarbanes-Oxley and Basel-II creates opportunities to cross-sell and up-sell solutions and increase the penetration levels within the existing installed base. The trigger of compliance also provides the platform to increase the adoption of enterprise analytics among small and medium-sized enterprises, as their analytics roadmap can be mapped during their growth phase itself. Therefore, vendors that position themselves by targeting these customer segments stand to gain a competitive edge in the market.
Participants in the enterprise analytics market have traditionally been providing applications that meet horizontal needs of users across different industries. However, there has been a marked shift in this approach in recent times. Vendors are now packaging their solutions for specific verticals to penetrate niche segments of the customer base, observes the analyst. This could be through direct presence in specific verticals or by collaboration with partners to achieve faster go-to-market cycles and higher penetration levels. Frost & Sullivan believes that verticalization is important in this highly competitive market that raises the challenge of meeting the emerging, niche needs of customers.
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