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Asian Speciality Drinks in Japan
Euromonitor International, July 2011, Pages: 53
There was a strong focus on green tea and products offering a healthy positioning towards the end of the review period. Green tea is known to have a high antioxidant content, with antioxidants believed to inhibit the growth of or even destroy cancer cells without harming human body tissue. Key players thus introduced new healthier variants of RTD green tea, such as Coca-Cola’s Hajime Saori. This contains amino acids, catechins and vitamins, and claims to reduce the risk of various health...
The Asian Speciality Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Asian Juice Drinks, Asian Still RTD Tea, Cereal/Pulse-based Drinks, Other Asian Speciality Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Asian Speciality Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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