Global Advances in Digital TV and HDTV Chipsets (Technical Insights)

Frost & Sullivan, March 2006

This Frost & Sullivan research service Global Advances in Digital Television and HDTV Chipsets provides an overview of digital television broadcast, transmission, and the relevant industries along with key drivers, challenges, restraints, analysis, and forecasts of the technologies may shape the of future digital television systems. In this research, Frost & Sullivan's analysts thoroughly examine the following technologies: flat panel display, set-top and its chipsets, compression coding, and broadband television technologies.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

By Application:

- Semiconductors

- Electronic Devices

- Consumer Electronics

- Flat Panel Displays
- Digital Television, High-Definition Television

- Broadband Television
- Mobile Video, Set-Top Box

- Video Decoder Chipsets

- Tuner and Demodulator Chipsets

- Internet Protocol Networks and Broadcasting

Technologies

The following technologies are covered in this research:

- Liquid Crystal Display

- Plasma Discharge Display

- Projection Displays

- Mobile Projection

- Organic Light-Emitting Devices

- Polymer Light-Emitting Devices

- Field Emission Display
- System-on-Chip, Push and Download Video-on-Demand Solutions Multicasting

- Unicasting

- Fiber Optics

- MPEG-4 AVC

- AVS

- VC-1

- HD-DVD

- Blu-ray™

Market Overview

Growth of Digital and HDTV Spurring Advances in Supporting Technologies
The anticipated growth of digital television (DTV) and high-definition television (HDTV) is likely to have a significant impact on a range of support industries including flat panel displays, broadcasting, telecommunications, chipset design and production, set-top box manufacturing, and software or middleware development. The flat panel display industry, in particular, has seen tremendous growth in the uptake of liquid crystal displays (LCDs) as well as plasma discharge displays (PDPs) and the forecast for this industry remains bullish as a result of the promising outlook of DTV and HDTV. Riding this growth wave, leading companies, research institutes, and universities are emerging with new and improved display technologies, with the aim of challenging the LCD dominance in the market. Amongst them, organic light-emitting diodes (OLED) and field emission displays (FED) are two technologies with enormous promise and recent advances in manufacturing techniques have enabled a cost-effective method to mass produce large OLED panels.
With regard to mobile display technology, new concepts for projector technology have lead to the invention of a miniature size projector, which allows future mobile device to project large images. The market for Broadband TV (BTV) or Internet protocol TV (IPTV) also looks promising in Europe as well as Asia and progresses in set-top box (STB) software technology has enabled IPTV video streaming on networks without guaranteed bandwidth. Improvement in compression technology have also helped in reducing the bit rate requirement for IPTV and new compression standards such as Moving Pictures Expert Group (MPEG)-4 AVC are likely to replace the conventional MPEG-2 standard in the short term, notes the analyst of this research service. In line with these developments, chipsets that support multiple standards are emerging in the market and lossless audio compressing coding will also be released soon, posing a threat to the MP3 market.

STB Manufacturers Looking at Advanced Features and Integration of Components
As the technology for the reception of DTV signals matures, there is a general trend among the STB manufacturers to integrate more advanced functions in the high-end STBs. The most common feature integrated is the digital video recorder (DVR) or personal video recorder (PVR) and apart from increasing the demand for memory capacity in STBs and additional supporting components, this also raises the demand for application-specific integrated circuits (ASIC) and application-specific standard product (ASSP). Further, besides adding more functions, manufacturers are looking at ways to integrate the components into a single silicon chip.
Going forward, as more broadcasters switch to digital transmission, STBs will become an increasing necessity to convert the digital signal to the analog format that most TVs can display. Although DTV and HDTV have been introduced in a few countries, technologies that enable them continue to evolve and key industry participants are highly sensitive to any developments in display, chipsets, compression coding, networking and broadcasting technologies, says the analyst. This is leading to rapid progress in the above areas and the future DTV would be dependent on such continuing developments driven by the leading companies in the industry.

1. Executive Summary

- 1. Introduction and Key Findings

- - 1. Introduction

- - 2. Key Findings

- 2. Scope and Research Methodology

- - 1. Scope

- - 2. Research Methodology

- - 3. Glossary

2. Digital Television and Its Development

- 1. The Long Journey toward Digital Television

- - 1. NHK-MUSE (Japan)

- - 2. MAC (Europe)

- 2. A Brief History of DTV Standards

- - 1. DTV Standards

- - 2. ATSC (North America)

- - 3. DVB (Europe)

- 3. Addressing the Myths of DTV and HDTV

- - 1. Understanding DTV and HDTV

- - 2. Past and Current Issues in HDTV Development

3. Flat Panel Displays

- 1. Industry Overview and Trends

- - 1. The Battle for the Next-Generation Display

- - 2. LCD's Dominance and PDP's Struggle

- 2. Understanding Display Technologies

- - 1. Cathode Ray Tube (CRT) Technology

- - 2. Flat Panel Displays (FPDs)

- - 3. Projection TV (PTV)

- 3. Emerging Technologies

- - 1. Screen-Printing Carbon Nanotube Field Emission Displays

- - 2. Optical Feedback System with Integrated Color Sensor on LCD

- - 3. Integrated Thermal Sensor on LCD for Temperature Compensation System

- - 4. Inkjetting SMOLED Materials

- - 5. Holographic Pocket-Size Projectors

- - 6. Breakthrough in Display Technology

- 4. Analysis

- - 1. Industry Drivers

- - 2. Market Restraints

- - 3. Current Challenges

- - 4. Forecasts

4. DTV and HDTV Set-Top Box and Chipsets

- 1. Set-Top Box and the Industry Overview

- - 1. Introducing the Set-Top Box (STBs)

- - 2. Types of STBs

- - 3. STB and Chipset Companies-- 4. Industry Trends

- 2. Emerging Technologies

- - 1. Digital Television on Mobile Phone

- - 2. First IPTV STB for Streaming Chinese Programs to United States

- - 3. First Multistandard and Low-Cost HDTV Decoder Chipset

- - 4. High-Definition Video Decoder Chipsets for Blu-ray Disc and HD-DVD Media Players

- - 5. First DVB-S2 Chipset with Two Integrated Tuners and Demodulators

- 3. Analysis

- - 1. Driving Factors in the STB Industry

- - 2. Restraints Faced by Companies

- - 3. Current Challenges

- - 4. Forecast--Images from the Crystal Ball

5. Other Developments

- 1. Compression Technology

- - 1. MPEG-2 and MPEG-4 Part 10 AVC Standards

- - 2. Other Compression Technologies

- - 4. Emerging Technologies

- - 5. Analysis

- 2. Broadband Television

- - 1. Introduction

- - 2. BTV Standard

- - 3. Emerging Technologies

- - 4. Analysis

6. Key Contacts and Selected Patents

- 1. Selected Patents

- - 1. List of Recent Patents-I

- - 2. List of Recent Patents--II

- 2. Key Contacts

- - 1. Research Institutes

- - 2. Corporate

7. Frost & Sullivan 2006 Science and Technology Awards

- 1. Technology Leadership

- - 1. Award Description

- - 2. Award Recipient

- 2. Excellence in Technology

- - 1. Award Description

- - 2. Award Recipient

- 3. Product Innovation

- - 1. Award Description

- - 2. Award Recipient

8. Decision Support Database

- 1. Demographics

- - 1. Total Household Expenditure of Selected Countries (1999-2006)

- - 2. Urban Population of Selected Countries (1999-2006)-- 3. Population Density of Selected Countries (1996-2004)

- 2. Economy

- - 1. Household Expenditure on Furniture and Household Items in Selected Countries (1996-2004)

- - 2. Household Expenditure on Transportation and Communication in Selected Countries (1996-2004)

- - 3. Per Capital Disposable Income in Selected Countries (1999-2006)

- 3. Market Statistics

- - 1. Investment in Telecom Instruments in Selected Countries (1996-2004)

- - 2. Number of Telephone Lines in Selected Countries (1996-2004)

- - 3. Production of Telecom Equipment in Selected Countries (1996-2004)

- - 4. Number of Satellite TV Subscribers in Selected Countries (1996-2004)

- - 5. Number of Cable TV Subscribers in Selected Countries (1996-2004)

- - 6. Degree of Cable TV Penetration in Selected Countries (1996-2004)

- - 7. Television Installed Base in Selected Countries (1996-2004)

- - 8. Degree of Television Penetration per Household in Selected Countries (1996-2004)

- - 9. Total Number of Internet Subscribers in Selected Countries (1996-2004)

- - 10. Total Number of Internet Users in Selected Countries (1996-2004)

- - 11. Personal Computer Installed Base in Selected Countries (1996-2004)

- - 12. Personal Computer per ‘000 Households in Selected Countries (1996-2004)

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