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Automotive Online: The Race Is On
eMarketer, March 2007, Pages: 24
At $21 billion in overall spending, the automotive industry is the largest US advertising category, but automakers and dealers continue pulling ad dollars out of traditional media and redirecting them to microsites, digital media, SEM, mobile marketing and VODs.
Attention: OEMs, Dealers, Parts Suppliers, Technology Vendors, Consultants, Marketers and Advertising Agencies.
The Automotive Online report analyzes the trend-setting online and mobile marketing strategies and tactics of the automotive industry. After all, where the auto industry goes – other industries often follow.
eMarketer predicts the automotive category, consisting of manufacturers, dealers and after-market vendors, will account for $2.54 billion, nearly 13%, of the $19.5 billion estimated to be spent on Internet advertising and marketing this year.
About $1.1 billion of that total will go toward search marketing strategies, including paid ads and search engine optimization.
Key questions the 'Automotive Online' report answers:
-Where are automotive advertisers spending their online budgets?
-What tactics are online consumers responding to?
-How are dealers using the Web to find and keep customers?
-And many others...
The Automotive Online report aggregates the latest data from a wide range of marketing and communications researchers with numbers, projections and analysis to provide the information you need to make the right business decisions—right when you need to.
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