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Search Enter keywords, a title or a report id number below. In All Categories --------------------- Telecom & Computing Business & Finance Mfg & Construction Pharma & Healthcare Consumer & Retail Gov & Public Sector Energy & Transport Country Reports Company Reports --------------------- Transcripts Advanced      Select a currency for use throughout the site Australia Dollars Canada Dollars Euro Japan Yen Sweden Kroner Switzerland Francs UK Pounds US Dollars Viewing report Order by Fax Printer Friendly PDF Brochure Send to Friend Enquire before Buying Electronic Hard Copy Automotive Online: The Race Is On eMarketer, March 2007, Pages: 24   Description     Table of Contents     Companies Mentioned        Enquire before Buying    Send to a Friend   At $21 billion in overall spending, the automotive industry is the largest US advertising category, but automakers and dealers continue pulling ad dollars out of traditional media and redirecting them to microsites, digital media, SEM, mobile marketing and VODs. Attention: OEMs, Dealers, Parts Suppliers, Technology Vendors, Consultants, Marketers and Advertising Agencies. The Automotive Online report analyzes the trend-setting online and mobile marketing strategies and tactics of the automotive industry. After all, where the auto industry goes – other industries often follow. eMarketer predicts the automotive category, consisting of manufacturers, dealers and after-market vendors, will account for $2.54 billion, nearly 13%, of the $19.5 billion estimated to be spent on Internet advertising and marketing this year. About $1.1 billion of that total will go toward search marketing strategies, including paid ads and search engine optimization. Key questions the 'Automotive Online' report answers: -Where are automotive advertisers spending their online budgets? -What tactics are online consumers responding to? -How are dealers using the Web to find and keep customers? -And many others... The Automotive Online report aggregates the latest data from a wide range of marketing and communications researchers with numbers, projections and analysis to provide the information you need to make the right business decisions—right when you need to. Product samples Automotive Online Sample Pages Customers who bought this item also bought Automotive Marketing Online: Negotiating the Curves France Online Advertising Automotive Online: Gearing Up for Greater Spending US Advertising Spending Canada Online Advertising UK Online Advertising: Reaching Maturity Germany Online Advertising Local Online Advertising: Measuring the Market Online Advertising in China: The Olympic Year Pharmaceutical Marketing Online: Stuck in Web 1.5 Advertising Spending US business-to-business online advertising impressions as a percentage of total Internet advertising impressions on mainstream Web sites forecast for 2000 to 2005

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