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Pharmaceutical Customer Relationship Management: Developing and Improving CRM
Cutting Edge Information, April 2007, Pages: 275
'Pharmaceutical Customer Relationship Management: Developing and Improving CRM' is designed to increase the effectiveness of pharmaceutical CRM efforts. Findings cover critical components of every program, such as investment levels, strategy, staffing and improvement processes.
This report explores a number of areas including:
-CRM functional structures within companies
-Other departments involved in CRM efforts
-Ratings of various CRM challenges
-Cost to attain a new patient vs. retain an existing one
-Individual CRM campaigns’ budgets, staffing and timeframes
-Online marketing budgets as a percent of overall marketing budgets
-Media mixes utilized in CRM efforts
Utilize this study to win additional resource support for your customer relationship management efforts, and apply its findings to streamline program management and improvement processes.
STRATEGY If you are looking to build a solid business case to secure additional resources for CRM -- or just want insight into how to improve program effectiveness -- this report contains the data and analysis you need. Our findings are detailed enough to deliver an immediate impact, and they include real customer relationship management budgets.
SUPPORT Back your position with the power of industry intelligence. Our report gives you support for your ideas and prepares you for meetings, presentations and strategy discussions with key executives. Real-world examples show how leading companies, such as AstraZeneca and Wyeth, allocate CRM resources.
SUCCESS Our reports are ready to use from the moment you get them. Skim the chapter introductions and high-level data charts to get a quick understanding of the CRM initiatives and key concepts. Then read the program profiles that interest you the most -- and find the detail and data you need for your own plans. Throughout the report, you will learn from extensive metrics, charts and data analyses.
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