Welcome - Home - Register - Login - Help/FAQ - 0 items

Search Enter keywords, a title or a report id number below. In All Categories --------------------- Telecom & Computing Business & Finance Mfg & Construction Pharma & Healthcare Consumer & Retail Gov & Public Sector Energy & Transport Country Reports Company Reports --------------------- Transcripts Advanced      Select a currency for use throughout the site Australia Dollars Canada Dollars Euro Japan Yen Sweden Kroner Switzerland Francs UK Pounds US Dollars Viewing report Order by Fax Printer Friendly PDF Brochure Send to Friend Enquire before Buying Electronic Pharmaceutical Customer Relationship Management: Developing and Improving CRM Cutting Edge Information, April 2007, Pages: 275   Description     Table of Contents     Companies Mentioned        Enquire before Buying    Send to a Friend   'Pharmaceutical Customer Relationship Management: Developing and Improving CRM' is designed to increase the effectiveness of pharmaceutical CRM efforts. Findings cover critical components of every program, such as investment levels, strategy, staffing and improvement processes. This report explores a number of areas including: -CRM functional structures within companies -Other departments involved in CRM efforts -Ratings of various CRM challenges -Cost to attain a new patient vs. retain an existing one -Individual CRM campaigns’ budgets, staffing and timeframes -Online marketing budgets as a percent of overall marketing budgets -Media mixes utilized in CRM efforts Utilize this study to win additional resource support for your customer relationship management efforts, and apply its findings to streamline program management and improvement processes. STRATEGY If you are looking to build a solid business case to secure additional resources for CRM -- or just want insight into how to improve program effectiveness -- this report contains the data and analysis you need. Our findings are detailed enough to deliver an immediate impact, and they include real customer relationship management budgets. SUPPORT Back your position with the power of industry intelligence. Our report gives you support for your ideas and prepares you for meetings, presentations and strategy discussions with key executives. Real-world examples show how leading companies, such as AstraZeneca and Wyeth, allocate CRM resources. SUCCESS Our reports are ready to use from the moment you get them. Skim the chapter introductions and high-level data charts to get a quick understanding of the CRM initiatives and key concepts. Then read the program profiles that interest you the most -- and find the detail and data you need for your own plans. Throughout the report, you will learn from extensive metrics, charts and data analyses. Customers who bought this item also bought Developing and Implementing a CRM Strategy e-crm: Customer Management Strategies for e-Business European Customer Relationship Management (CRM) Markets Asia Pacific Customer Relationship Management (CRM) Software Markets CRM in the Public Sector The Customer Management Scorecard Customer Relationship Management Market Assessment 2006 Customer Relationship Management: Practical strategies for successful implementation

		Top of page

All rights reserved. � Copyright 2008 Research and Markets    Terms and conditions Privacy Policy Publishers Employment Opportunities Site Map Link to us Webmaster